Businesses put a lot of attention to the details of their business logo. They should. After all, it signifies their business. You want people to feel good when they see your logo. It instills confidence in your customers they are able to go to your company to satisfy a need of theirs. That is pretty powerful stuff, to ask from one little design.
How do your employees feel about your logo? Do they feel pride when they see it? Do they have the feeling of their needs being satisfied? One way to promote that emotion is to make sure your company uses the logo in every recognition item possible. It is important to give an award that is powerfully reinforcing. If it is not something that your employee wants to show off, why give it? Let’s say you give a nice award or jacket with your business logo on it. When they show it off their friends and family, your logo will instantly provide a message to them that you cared enough about your employee to give them this nice award. Everytime your employee sees it, or shows it off, you are getting great advertising, and satisfying the powerful need to be recognized. What more can you ask from a little bit of graphic?