Every business has a well phrased mission statement. In it lies the essense of your business; who you are, what you do, what guidlines you do it within, and what you stand for. Use those as guidlines for making goals that you will recognize your employees for attaining. When goals are based on other things besides what is in your mission statement, you send your employees down a path that may not lead to the desired effects on your business. Poorly designed goals usually have the effect of placing blinders on your employees that lead to poor manufacturing, bad customer relations, and counter- productive behaviors. Your mission statement has many opportuntities to recognize your employees for good workmansip, innovation, creativity, on time delivery, cost saving measures and so much more.