Every other month I recieve a newsletter in the mail from a company my great great granfather started 90 years ago. It started in a small garage but has now grown to be a large manufacturing corporation with plants across the country. Obviously, what they do, they do very well.
What strikes me every time I read one of their newsletters is how well they highlight their employees. It is obvious they consider their employees to be top notch people and well worth high praise. They spotlight many employees for everything from anniversaries to promotions, to employee ideas that have been put into action and more. The newsletter is filled with images from company fun days and celebrations, charity events, health and fitness programs, and even a short bio on “Someone You Should Know”.
There is always something exciting happening in this company. New programs, new products, new ways of communicating. All of it is written with a tone of excitement and pride in the company. The employees whole family becomes involved in the company through the newsletter. It is always fun to read when your loved one is spotlighted! It gives the person a sense of value, and the family a sense of pride as well.
But what amazes me most about the company is that the employees drive much of what is happening. They seem to really enjoy their jobs. No job in a manufacturing company is easy or exciting. But the way the company recognizes each employee for their contibution to the business generates excitement and total involvement in the whole process of running the business. Each employee works very hard to find ways to improve the product, the process in manufacturing the product, or in customer relationship management. Employees know that every suggestion is taken seriously, and they will be recognized for their efforts to improve the company. It seems to work well for this company. Try it in yours!
How does your company communicate to your employees and their family? Does it make them feel good to know they are valued,? Are they able to show off in print their accomplishments? A well written newsletter showing off your employees can be part of a great recognition program. Be sure to include photographs of you presenting a plaque or award to deserving employees.